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Aza raskin5/7/2023 ![]() ![]() As users begin to understand the value of their data, the market will reward companies who treat their users transparently and with respect. ![]() But personal data is a currency whose exchange rate is unknown. There’s an emerging marketplace for personal data, where users exchange information about themselves for online goods and services. Adopting Privacy Icons for your site signals respect for user choice and control, and doing business transparently. Who Are They For? For any sites that store user dataįor e-commerce sites, advertisers, and social networks, Privacy Icons are a competitive differentiator. And soon, they will be machine readable-enabling users to communicate their preferences through trusted agents (like web browsers). Privacy Icons are legal declarations, written in cooperation with privacy experts and a coalition of industry stakeholders. At the same time, companies retain the flexibility needed to create comprehensive, detailed, and meaningful policies. Now, people can understand how their personal data will be transacted, with just a glance. When you add a Privacy Icon to your privacy policy, you’re essentially saying: “No matter what the rest of this privacy policy says, the following is true and preempts anything else in this document.”Įach Privacy Icon makes an iron-clad guarantee about what a company will do with a user’s data. The solution: a set of Privacy Icons to “bolt on to” your existing privacy policy. The problem: users need to know how companies intend to use their data-but privacy policies and terms of service are long-winded, complex documents that encapsulate a lot of situation-specific detail. ![]() Transparent process:These organizations might provide your data to a government that asks for it without following the legally required process, but always follows a publicly-documented and consistent process.ĭesigns by Michael Nieling & Ocupop, designers of the official HTML5 logos Background These organizations require the government to comply, at a minimum, with the legal process provided by the law before getting users’ data. Statutory process:This means that when an organization gets a phone call, letter, or other legally insufficient request for your data, they don’t comply because the law requires the government to take additional steps before getting your data. Legal short notice: PrivacyIcons/Law enforcement ![]()
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